Consumer Insights report
This report offers the reader a comprehensive overview of HSBC Bank customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark HSBC Bank customers in China (''brand users'') against Chinese banking customers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts.
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Receiving quarterly updates, this report is based on data from the Consumer Insights Global survey, as of June 2023.
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