Accommodation booking: Airbnb users in South Africa

Consumer Insights report

Accommodation booking: Airbnb users in South Africa

This report offers the reader a comprehensive overview of Airbnb users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Airbnb users in South Africa (''brand users'') against South African accommodation bookers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on accommodation booking: Airbnb users in South Africa

  • The age distribution of Airbnb users and accommodation bookers overall is fairly similar
  • 54% of Airbnb users are female
  • Airbnb has a larger share of users with a high income than other accommodation booking platforms
  • Accommodation bookers in general and Airbnb users specifically, live in similar type of communities
  • Career advancement is an important aspect of life for 29% of Airbnb users

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