Consumers in South Africa

Consumer Insights report

Consumers in South Africa

The South African consumer report is based on data from the Statista Consumer Insights Global survey, and provides valuable insights about consumers’ attitudes, their brand preferences, and ownership. This includes the consumers’ evaluation of their personal economic situation, and how they rate South Africa’s economic situation overall in 2024.

Also included in this report are the most popular consumer electronics, smartphones, and e-commerce brands, to name a few industries, among the South African consumers. You will also get a snapshot of the consumers’ health attitudes, their travel habits, and the kind of consumer electronics they own in their households. Furthermore, when inflation has impacted many households around the globe, you will also get to know how it is viewed by consumers in Africa’s second biggest economy.

Check out this and much more in our comprehensive report. The report is updated up to four times a year and includes time series showing how consumer attitudes toward the most relevant consumer issues have changed in recent years.

Table of contents

Topics of the report

  • Consumers in South Africa
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurance
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices
  • Demographics

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: South Africa
  • Number of respondents: 12,199
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: July 2023 to June 2024

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