Influencer marketing in Brazil

Statistics report on influencer marketing in Brazil

Influencer marketing in Brazil

A compilation of the latest statistics on the influencer marketing industry in Brazil. The report provides an overview of the segment before diving into information about brands and their strategies for this type of social media marketing. It profiles Brazilian content creators and influencers, as well as their audiences, with extra data on Brazil's TikTok consumers.

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Table of contents

Overview

6
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Basic Statistic Distribution of global social media users 2022, by region
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
  • Premium Forecast Influencer advertising spending in Brazil 2019-2029

Brands

9
  • Premium Statistic Annual influencer marketing spending range according to brands in Brazil 2023
  • Premium Statistic Brands' plans to change influencer marketing spend in the next year in Brazil 2023
  • Premium Statistic Share of marketers including influencer marketing in their plans in Brazil 2017-2024
  • Premium Statistic Social media platforms most used by brands for influencer marketing in Brazil 2023
  • Premium Statistic Share of marketers' budget allocated to influencer marketing in Brazil 2024
  • Premium Statistic Distribution of companies in Brazil 2024, by annual influencer marketing budgets
  • Premium Statistic Share of companies paying for online ads in Brazil 2019-2023
  • Premium Statistic Share of companies with social network profiles or accounts in Brazil 2019-2022
  • Premium Statistic Share of companies on social networks in Brazil 2019-2022, by selected platform

Strategies

7
  • Premium Statistic Frequency with which brands hired influencers in Brazil 2023, by number of followers
  • Premium Statistic Leading compensation methods brands used for influencers in Brazil 2023
  • Premium Statistic Ad agencies' advice to clients on influencer marketing spend in Brazil 2023
  • Premium Statistic Influencer marketing's leading results according to marketers in Brazil 2024
  • Premium Statistic Leading challenges for brands to invest more in influencer marketing in Brazil 2024
  • Premium Statistic Leading criteria marketers used to select influencers in Brazil 2024
  • Premium Statistic Top services companies hired influencers to do according to marketers in Brazil 2024

Influencers

8
  • Premium Statistic Influencers' top factors for closing a deal with a brand in Brazil 2023
  • Premium Statistic Influencers' other income sources in Brazil 2023
  • Premium Statistic Distribution of online content creators in Brazil 2023, by follower numbers
  • Premium Statistic Distribution of online content creators in Brazil 2023, by region
  • Premium Statistic Distribution of online content creators in Brazil 2023, by age group
  • Premium Statistic Distribution of online content creators in Brazil 2023, by gender
  • Premium Statistic Distribution of online content creators in Brazil 2023, by ethnicity
  • Premium Statistic Cost per an influencer's sponsored action in Brazil 2023, by number of followers

Audiences

10
  • Premium Statistic Digital Market Outlook: social media users in Brazil 2018-2028, by platform
  • Premium Forecast Most popular influencer genres in Brazil 2024
  • Basic Statistic Brazil: types of social media accounts followed Q3 2023
  • Premium Statistic Brazil leading video content type Q3 2023, by usage reach
  • Premium Statistic Share of internet users watching influencers' videos in Brazil 2019-2023
  • Premium Statistic Share of internet users watching influencers' videos in Brazil 2019-2023, by gender
  • Premium Statistic Share of internet users viewing influencers' videos in Brazil 2019-2023, by age group
  • Premium Forecast Attitudes towards online advertising in Brazil 2024
  • Premium Forecast Gen Z attitudes to online advertising in Brazil in 2023
  • Premium Forecast Drivers of online recommendations in Brazil 2023

Spotlight: TikTok audience

5
  • Premium Statistic Share of TikTok users believing brands should be on social media in Brazil 2023-2024
  • Premium Statistic Share of TikTok users who thought the platform had too many ads in Brazil 2023
  • Premium Statistic Share of TikTok users who disliked ads/sponsored content in Brazil 2023
  • Premium Statistic Share of TikTok users who preferred anonymous people's content in Brazil 2023
  • Premium Statistic TikTok users' attitudes toward brands and influencers on the platform in Brazil 2024
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