The ecommerceDB Trend Report "eBay sellers: marketplace insights, GMV data & top sellers" provides a comprehensive overview of the seller profiles selling on the eBay marketplace. In addition, the report also shows the change and development in growth and relevance that both the eBay marketplace and eBay sellers have experienced in recent years.
It presents significant and comprehensive data about:
- the global marketplace business and illustrates eBay's role in this dynamic environment
- important facts and figures about the eBay marketplace, the role of the eBay marketplace in the company structure, and the consumer perspective on eBay; this is complemented by information on the commission model and fees as well as the actual sellers on eBay
- the respective seller profiles and information about their GMVs and ratings on the eBay marketplace; in addition, the top 100 seller profiles and the individual eBay domains (e.g., ebay.com, ebay.co.uk) are analyzed in detail, individual sellers are presented in case studies, and the top 5 are displayed in detailed profiles
- the top 100 seller profiles on eBay, including information on their rank, seller profile name, and GMV in 2021
The analysis in this report is based on exclusive data from ecommerceDB.com and other sources to provide a clear picture of the current status and projected developments.
ecommerceDB.com provides insights into more than 28,000 online stores in 57 countries, including detailed revenue analytics, competitor analyses, market developments, SEA budgets, and relevant KPIs.
Report overview
Marketplace business
eBay marketplace
- Consumer perspective
- Facts and figures
- eBay marketplace development
- Commission model & fees
- Sellers on eBay
Seller landscape on eBay- Approach
- Sample GMV analysis
- Top 100 GMV analysis
- Domain analysis
- Case studies
- Top 5 seller profiles
Top 100 rankingAppendixReport overviewMarketplace business
- Marketplace share of global online retail sales in 2020
- Share of GMV on marketplaces in relation to the global average in 2020
- Global GMV of the top 100 marketplaces in trillion US$
- The largest marketplaces by GMV in billion US$ in 2020
- GMV and growth of the top 10 marketplaces by GMV in 2020
eBay marketplace- Share of buyers who know one of the selected stores and marketplaces
- Share of online shoppers who have purchased goods via one of the top 5 online stores or marketplace websites in the past 12 months
- Share of online shoppers who associate the following criteria with eBay
- Consumer satisfaction with interaction with eBay
- Important milestones and key events in the history of eBay
- eBay’s annual net revenue share distribution
- GMV of the eBay marketplace in billion US$
- eBay’s GMV growth compared to the global GMV growth of the top marketplaces
- Commission model and other revenue streams on the U.S.-based eBay marketplace
- eBay’s final value fee on the U.S.-based eBay marketplace for selected categories
- eBay’s optional listing upgrade fees on the U.S.-based eBay marketplace for selected upgrades in US$
- Example calculations of fees on the U.S.-based eBay marketplace for selected use cases
- Number of sellers on eBay in millions
- Share of origin of sellers on eBay in 2020The most popular online marketplaces according to online sellers in the United States, as of January 2021 (index rating)
- COVID-19 effects on small business sellers on the eBay marketplace
Seller landscape on eBay- Number of eBay sellers, analyzed per domain
- Number of seller profiles by GMV cluster among the seller profile sample in US$ in 2021
- Cumulative GMV on eBay of the seller profile sample in billion US$ in 2021
- GMV distribution on eBay among the seller profile sample in 2021
- Average GMV on eBay of the seller profile sample in million US$ in 2021
- Number of top 100 seller profiles by GMV cluster in US$ in 2021
- Cumulative GMV on eBay of the top 100 seller profiles in billion US$ in 2021
- GMV distribution among the top 100 seller profiles in 2021
- Average GMV on eBay of the top 100 seller profiles in million US$ in 2021
- Global top seller profiles on eBay in million US$ in 2021
- Top 10 seller profiles by number of reviews in 2021
- Top 10 seller profiles by overall number of reviews in millions
- GMV on eBay and number of reviews of the top 100 seller profiles by GMV on eBay in 2021
- Average GMV of selected eBay domains among the seller profile sample in million US$ in 2021
- Top 10 seller profiles by global GMV on ebay.com in million US$ in 2021
- Top 10 seller profiles by global GMV on ebay.co.uk in million US$ in 2021
- Top 10 seller profiles by global GMV on ebay.de in million US$ in 2021
- Top 10 seller profiles by global GMV on ebay.com.au in million US$ in 2021
- GMV of selected brands selling on eBay in million US$ in 2021
- Case study: World of Books
- Case study: Rarewaves
- Case study: vidaXL
- Case study: Dodax
- Top 5 seller profiles
Top 100 rankingAppendix
