Toy market in China

Statistics report on toy market in China

Toy market in China

This report presents a range of statistics and facts about the toy industry in China. It provides information regarding China's international toy trade, domestic sales of toys, the trendy pop toy market, as well as consumers' preferences and behaviors related to toy consumption.

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Table of contents

Trade

6
  • Premium Statistic Toy and game leading exporters worldwide 2023, by country
  • Premium Statistic Export value of toys from China 2013-2023
  • Premium Statistic Monthly toy exports from China 2023-2024
  • Premium Statistic Export value of toys from China 2023, by end market
  • Premium Statistic Import value of toys and games to China 2017-2023
  • Premium Statistic Share of import value of toys and games to China 2023, by exporter

Retail

5
  • Premium Forecast Toys & games market revenue in China 2019-2029, by segment
  • Premium Statistic Toy retail sales China 2017-2023
  • Premium Forecast Toys & games market revenue share in China 2019-2027
  • Premium Statistic Fastest-growing offline channels in toy sales among toy sellers China 2023
  • Premium Statistic Share of toy market in China 2023, by material

Online sales

3
  • Premium Statistic YoY growth of toy sales volume on Tmall in China H1 2024, by category
  • Premium Statistic YoY growth of toy sales value on Tmall in China H1 2024, by category
  • Premium Statistic Average price of toys on Tmall China 2023, by product

Toy building blocks

4
  • Premium Statistic Market size of building bricks in China 2017-2025
  • Premium Statistic Breakdown of the online building block market in China Q1 2022-Q4 2023, by platform
  • Premium Statistic Leading building block brands in China 2024, based on online sales share
  • Premium Statistic Distribution of building block online content adult users in China 2024, by age

Pop toys and collectible toys

5
  • Premium Statistic Trading card industry market size China 2017-2027
  • Premium Statistic Market size of Chinese art toys China 2020-2026
  • Premium Statistic Share of pop toy market in China 2022, by brand
  • Premium Statistic Turnover of Pop Mart 2018-2023
  • Premium Statistic GMV of Top Toy stores of Miniso in China H2 2021-H2 2023

Consumer behaviors

3
  • Premium Statistic Major criteria for choosing toys among consumers China 2023
  • Premium Statistic Preferred materials in choosing toys among parents in China 2023
  • Premium Statistic Leading shortcomings of toys on the market among parents in China 2023
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