Influencer marketing in India

Statistics report about influencer marketing in India

Influencer marketing in India

This report presents a range of statistics and insights about the influencer marketing industry in India. A global overview, along with key figures on the nascent Indian market has been curated. The report focuses on key marketing trends providing a glimpse of major influencer verticals, the most effective platforms, and the impact on consumer behavior.

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Table of contents

Global overview

4
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Number of influencers brands worked with worldwide 2024
  • Premium Statistic Main ways to measure influencer campaigns' success globally 2023

Indian influencer market

6
  • Premium Statistic Value of influencer marketing industry in India 2021-2027
  • Premium Forecast Most popular influencer genres in India 2024
  • Premium Statistic Preferred types of content created by influencers India 2023
  • Premium Statistic Purchased products that were endorsed by influencer India 2023
  • Premium Statistic Leading influencers in India in 2023, by engagement rate
  • Premium Statistic Preferred platforms to follow influencers India 2023

Brand collaboration

4
  • Premium Statistic Preferred platforms for influencer marketing India 2024
  • Premium Statistic Preferred platform for social media influencer collaboration India 2024
  • Premium Statistic Influencers' expectations from brand collaborations India 2024
  • Premium Statistic Influencer marketing trends among brands India 2024

Instagram

5
  • Premium Statistic Influencer count on Instagram India 2023, by tier
  • Premium Statistic Engagement rate of Instagram influencers India 2023, by tier
  • Premium Statistic Share of Instagram influencer audience India 2023, by gender
  • Premium Statistic Share of Instagram influencer audience India 2023, by age
  • Premium Statistic Popular influencer categories on Instagram India 2023, by post count

Other platforms

7
  • Premium Statistic Facebook influencers count in India 2023, by follower count
  • Premium Statistic Engagement rate of Facebook influencers in India 2023, by tier
  • Premium Statistic Share of Facebook influencer audience India 2023, by age
  • Premium Statistic Engagement rate of YouTube influencers in India 2023, by tier
  • Premium Statistic Share of YouTube influencer audience India 2023, by age
  • Premium Statistic Social media influencers opinion on YouTube Shorts India 2024
  • Premium Statistic Select social media platforms usage among creators and brands India 2024

Consumer perspective

7
  • Premium Statistic People that follow at least one social media influencer India 2023
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Reasons for not buying influencer endorsed products India 2023
  • Premium Statistic People that purchased influencer brand collaboration products India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
  • Premium Statistic Willingness to buy influencer collaborated product India 2023
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