Digital marketing in India

Statistics report about digital marketing in India

Digital marketing in India

This report presents a range of statistics and insights about the digital marketing sector in India. The country's stand compared to the world, along with data on key marketing practices has been curated. The report focuses on digital marketing budgets alongside the major marketing channels, followed by a final chapter on the employment of AI.

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Table of contents

Global outlook

5
  • Premium Statistic Change in traditional and digital advertising and marketing spending worldwide 2023
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Leading generative AI uses according to marketers & advertisers worldwide 2023
  • Premium Statistic Generative AI tools & platforms used in marketing & advertising worldwide 2023

Digital marketing overview

6
  • Premium Statistic Smartphone users in India 2010-2040
  • Premium Forecast Social media users in India 2020-2029
  • Premium Statistic Digital marketing spends India FY 2018-2024
  • Premium Statistic Yearly digital advertising spend share India 2016-2025
  • Premium Statistic Digital ad spend share India 2023, by industry
  • Premium Statistic Digital media spend share India 2023, by industry

Key contributors

5
  • Premium Statistic Distribution of FMCG digital advertising expenditure India 2023, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2023, by format
  • Premium Statistic Share of pharmaceutical digital advertising expenditure in India 2023, by format
  • Premium Statistic Distribution of consumer durables digital ad expenditure in India 2023, by format
  • Premium Statistic Share of auto industry digital advertising expenditure in India 2023, by format

B2C marketing

6
  • Premium Statistic Value of influencer marketing industry in India 2021-2027
  • Premium Statistic Influencer marketing spend share India FY 2023, by tier
  • Premium Statistic Most effective marketing strategy in India 2023, by generation
  • Premium Statistic Preferred platforms for influencer marketing India 2024
  • Premium Statistic Number of users reached by ads on select social media India 2024
  • Premium Statistic Most impactful social media ad types India 2023

AI in marketing

5
  • Premium Statistic AI use for social media influencer marketing India 2023
  • Premium Statistic Common marketing use cases of AI in India 2023
  • Premium Statistic Most used AI tools for marketing in India 2023
  • Premium Statistic Attitude towards generative AI adoption in marketing in India 2023
  • Premium Statistic Top challenges to AI adoption in marketing in India 2023
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