Media usage in the United States

Statistics report on media usage in the U.S.

Media usage in the United States

This report has been compiled to provide statistical information about media use in the United States. The report includes consumption data on TV, radio, print media, music, and more, offering insights into frequency of use, consumer preferences, and habits.

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Table of contents

Overview

7
  • Premium Statistic Time spent with media in the U.S. 2011-2026
  • Premium Statistic Time spent with digital vs. traditional media in the U.S. 2011-2025
  • Premium Forecast Digital media users in the United States 2017-2027, by segment
  • Premium Statistic Main devices used for media and entertainment in the U.S. 2024, by age
  • Premium Statistic Average annual spending on media and entertainment in the U.S. 2022-2024, by age
  • Premium Statistic Annual share of spending on media and entertainment in the U.S. 2024, by age
  • Premium Statistic Number of sources of entertainment used by consumers U.S. 2022-2023, by type

TV

6
  • Premium Statistic Number of TV households in the U.S. 2000-2024
  • Premium Statistic Leading TV markets in North America 2023, by number of viewers
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2026
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by gender

VOD

7
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Daily time spent with video by U.S. adults 2019-2027, by device
  • Premium Statistic Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by platform
  • Premium Statistic Distribution of SVOD viewers in the U.S. 2020-2024, by number of services
  • Premium Statistic Share of paid video streaming subscribers in the U.S. 2024, by age
  • Premium Statistic Reasons for subscribing to video streaming services in the U.S. 2024
  • Premium Statistic Number of video streaming services canceled in the U.S. 2024, by age

Print

8
  • Premium Statistic Leading online news brands in the U.S. 2024
  • Premium Statistic Magazines with largest monthly audience in the U.S. 2024
  • Premium Forecast Daily newspaper consumption by brand in the U.S. 2024
  • Premium Forecast Magazine / weekly newspaper consumption by brand in the U.S. 2023
  • Premium Forecast Most purchased daily newspapers by type in the U.S. 2023
  • Premium Forecast Magazine / weekly newspaper purchases by type in the U.S. 2023
  • Premium Statistic U.S. daily time spent reading 2014-2023
  • Basic Statistic Recreational books: consumer expenditure in the U.S. 1999-2022

Radio

5
  • Premium Statistic Radio reach in the U.S. in 2024, by age and gender
  • Premium Statistic Radio reach in the U.S. in 2023, by time of day, gender, and age
  • Premium Statistic Distribution of U.S. radio formats audience in 2023, by age
  • Premium Statistic Share of weekly online radio listeners in the U.S. 2000-2024
  • Premium Statistic Share of monthly online radio listeners in the U.S. 2007-2023

Music and podcasts

6
  • Premium Statistic Weekly time spent listening to audio from selected sources in the U.S. 2023
  • Premium Statistic Popular online music brands in the U.S. 2024
  • Premium Statistic Music streaming penetration in the U.S. 2022, by generation
  • Premium Statistic Paid streaming music subscribers in the U.S. 2014-2024
  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
  • Premium Statistic Preferred podcast providers in the United States 2022

Internet & social media

8
  • Basic Statistic Internet users in the United States 2020-2029
  • Basic Statistic Social media users in the United States 2020-2029
  • Basic Statistic U.S. internet usage penetration 2023, by age group
  • Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
  • Premium Statistic U.S. Facebook users 2024, by age and gender
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic X/Twitter: usage reach in the United States 2023, by age group
  • Premium Statistic U.S. TikTok audience 2023, by age

Gaming

7
  • Premium Forecast Number of video gamers in the U.S. 2019-2029
  • Basic Statistic U.S. video gaming audiences 2006-2023, by gender
  • Basic Forecast Video gamers in the United States 2024, by age
  • Basic Statistic Distribution of video gamers U.S. 2024, by engagement
  • Premium Statistic Consumer spending on video game content in the U.S. 2010-2023
  • Premium Forecast Weekly gaming hours of adults in the U.S. 2024
  • Premium Statistic Preferred video game devices in the U.S. 2023
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FURTHER REPORTS

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