YouTube creator economy in the European Union

Assessing the economic, societal, and cultural benefits of YouTube in the EU in 2020

The investigation reports the results of a survey of YouTube users, content creators, and businesses in the European Union using the popular social video platform. The survey gives insights into YouTube's economic, societal, as well as cultural impact in the European Union in 2020. Special attention is given to businesses using the video platform for advertising their activity.

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