Digital advertising in France

Statistics report on digital advertising in France

Digital advertising in France

This report presents a range of statistics about digital advertising in France. An overview of the French digital market is provided, as well as some key figures on search, social, display, retail media and programmatic advertising in the country. Furthermore, the report contains data on French mobile advertising, alongside some interesting facts about consumers' perception on digitalization and online ads in this European state.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Internet advertising spending worldwide 2000-2024, by region
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital ad spend in Europe 2023, by format
  • Premium Statistic Largest digital advertising markets in Europe 2023

Overview of the French market

5
  • Premium Statistic Digital ad spend in France 2014-2023
  • Premium Statistic Digital ad spend growth in France 2020-2023
  • Premium Statistic Digital share of ad spend in France 2022-2023
  • Premium Statistic Number of digital advertisers in France 2019-2023
  • Premium Statistic Display ad spend in France 2023, by format

Formats & devices

10
  • Premium Statistic Display ad spend in France 2012-2023
  • Premium Statistic Display ad spend growth in France 2020-2023
  • Premium Statistic Display ad spend in France 2023, by format
  • Premium Statistic Affiliate, email, comparison sites ad spend in France 2012-2023
  • Premium Forecast Audio ad spend in France 2020-2030, by type
  • Premium Statistic Digital video ad spend in France 2011-2023
  • Premium Statistic Digital video ad spend growth in France 2020-2023
  • Premium Statistic Digital Market Outlook: banner advertising spending in France 2018-2028, by device
  • Premium Statistic Search ad spend in France 2012-2023
  • Premium Statistic Search ad spend growth in France 2020-2023

Social

6
  • Premium Statistic Social media ad spend in France 2019-2023
  • Premium Statistic Social media ad spend growth in France 2020-2023
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Salaries of social media marketers in Europe 2023
  • Premium Statistic Social referrals to e-commerce sites in France 2022-2024, by device

Programmatic

5
  • Premium Statistic Programmatic display ad spend in France 2019-2023
  • Premium Statistic Programmatic ad spend in France 2020-2023, by format
  • Premium Statistic Programmatic ad spend growth in France 2023, by format
  • Premium Statistic Leading programmatic advertisers in France 2023
  • Premium Statistic Leading programmatic bidders in France 2023

Retail media

6
  • Premium Statistic Retail media ad spend in France 2019-2023
  • Premium Statistic Digital retail media ad revenue in France 2022-2024
  • Premium Statistic Retail media ad spend growth in France 2020-2023
  • Premium Statistic Retail media share of digital ad budgets in France 2023
  • Premium Statistic Objectives of digital retail media ad strategies in France 2023
  • Premium Statistic Industries with highest share of retail media ad spend in France 2023

Consumer insights

4
  • Premium Forecast Attitudes towards online advertising in France 2024
  • Premium Forecast Digital advertising touchpoints in France 2024
  • Basic Statistic Primary online channel for brand research in France 2024
  • Premium Statistic New brand discovery channels in France 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • OOH advertising in China
  • Radio advertising in Germany
  • Social media advertising in India
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in the United Kingdom (UK)
  • Content marketing worldwide
  • Trade show and event marketing
  • B2B advertising and marketing in the U.S.
  • Digital advertising in the United Kingdom (UK)
  • Instagram advertising and marketing
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Turkey
  • Sports brands
  • Facebook usage in the United States
  • Advertising in Germany
  • TV advertising worldwide
  • Brands in India
  • E-mail usage in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)