Digital advertising in France

Statistics report on digital advertising in France

Digital advertising in France

This report presents a range of statistics about digital advertising in France. An overview of the French digital market is provided, as well as some key figures on search, social, display, retail media and programmatic advertising in the country. Furthermore, the report contains data on French mobile advertising, alongside some interesting facts about consumers' perception on digitalization and online ads in this European state.

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Table of contents

Overview

5
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Internet advertising spending worldwide 2000-2024, by region
  • Premium Statistic Digital advertising spending in Europe 2006-2023
  • Premium Statistic Digital ad spend in Europe 2023, by format
  • Premium Statistic Largest digital advertising markets in Europe 2023

Overview of the French market

5
  • Premium Statistic Digital ad spend in France 2014-2023
  • Premium Statistic Digital ad spend growth in France 2020-2023
  • Premium Statistic Digital share of ad spend in France 2022-2023
  • Premium Statistic Number of digital advertisers in France 2019-2023
  • Premium Statistic Display ad spend in France 2023, by format

Formats & devices

10
  • Premium Statistic Display ad spend in France 2012-2023
  • Premium Statistic Display ad spend growth in France 2020-2023
  • Premium Statistic Display ad spend in France 2023, by format
  • Premium Statistic Affiliate, email, comparison sites ad spend in France 2012-2023
  • Premium Forecast Audio ad spend in France 2020-2030, by type
  • Premium Statistic Digital video ad spend in France 2011-2023
  • Premium Statistic Digital video ad spend growth in France 2020-2023
  • Premium Statistic Digital Market Outlook: banner advertising spending in France 2018-2028, by device
  • Premium Statistic Search ad spend in France 2012-2023
  • Premium Statistic Search ad spend growth in France 2020-2023

Social

6
  • Premium Statistic Social media ad spend in France 2019-2023
  • Premium Statistic Social media ad spend growth in France 2020-2023
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Salaries of social media marketers in Europe 2023
  • Premium Statistic Social referrals to e-commerce sites in France 2022-2024, by device

Programmatic

5
  • Premium Statistic Programmatic display ad spend in France 2019-2023
  • Premium Statistic Programmatic ad spend in France 2020-2023, by format
  • Premium Statistic Programmatic ad spend growth in France 2023, by format
  • Premium Statistic Leading programmatic advertisers in France 2023
  • Premium Statistic Leading programmatic bidders in France 2023

Retail media

6
  • Premium Statistic Retail media ad spend in France 2019-2023
  • Premium Statistic Digital retail media ad revenue in France 2022-2024
  • Premium Statistic Retail media ad spend growth in France 2020-2023
  • Premium Statistic Retail media share of digital ad budgets in France 2023
  • Premium Statistic Objectives of digital retail media ad strategies in France 2023
  • Premium Statistic Industries with highest share of retail media ad spend in France 2023

Consumer insights

4
  • Premium Forecast Attitudes towards online advertising in France 2024
  • Premium Forecast Digital advertising touchpoints in France 2024
  • Basic Statistic Primary online channel for brand research in France 2024
  • Premium Statistic New brand discovery channels in France 2024
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