Digital advertising in MENA

Statistics report on digital advertising in the Middle East and North Africa (MENA)

Digital advertising in MENA

This report presents figures about the in the Middle East and North Africa (MENA). It provides an overview on key figures of the ad market and digital ad market . Moreover, it presents information on digital display, mobile, consumer attitudes, and digital ad fraud.

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Table of contents

Ad market overview

5
  • Premium Statistic Growth of advertising spending worldwide 2000-2024
  • Premium Statistic Advertising spending in the world's largest ad markets 2021
  • Premium Statistic TV advertising spending worldwide from 2000-2024, by region
  • Premium Statistic MENA advertising spending 2005-2024
  • Premium Statistic Advertisement expenditure in MENA by medium 2024

Digital ad market overview

5
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Premium Statistic Internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic Growth in internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic Value of digital ad spending MENA 2020, by format
  • Premium Statistic Digital advertisement spending MENA 2020, by format

Digital display

4
  • Premium Statistic Video share of digital display advertisement spending MENA 2020, by format
  • Premium Statistic Distribution of digital display advertisement spending MENA 2020, by transaction type
  • Premium Statistic Distribution of digital display advertisement spending MENA 2020, by format
  • Premium Statistic Digital display advertisement spending MENA 2020, by format

Mobile

4
  • Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
  • Premium Statistic Mobile marketing budgets growth in EMEA 2021
  • Premium Statistic Change in mobile marketing budgets in EMEA 2020-2021
  • Premium Statistic Adoption of mobile-first marketing strategies in EMEA 2019-2020

Consumer attitudes

3
  • Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
  • Premium Statistic Impact of Black Friday mobile ads on purchase decisions in EMEA 2022
  • Premium Statistic Expectations towards Black Friday mobile ads in EMEA 2021

Digital ad fraud

3
  • Premium Statistic Programmatic ad fraud rate worldwide 2021
  • Premium Statistic Digital ad fraud rate worldwide 2022, by region
  • Premium Statistic Mobile ad fraud activity worldwide 2020, by region
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