Statista Playbook on NFL Fans 2022

Consumer Insights report

Statista Playbook on NFL Fans 2022

With Super Bowl LVI, Statista is here to guide you to the end zone and provide you with key insights on NFL fans from not just the U.S. but the emerging markets such as China, Germany, and the UK, free of charge.

Key takeaways detailed in this factsheet:

  • NFL rules America, but is yet to conquer overseas markets
  • Strongest support for the NFL in the U.S. is among Gen X fans; Gen Z are rapidly losing interest
  • NFL Fans in China and the UK are die-hards; Germans prefer casual viewing
  • Passion for live NFL games is alive and kicking in the UK
  • Online content is key to growing the sport in China, whereas Germans prefer the TV spectacle
  • Tackling fitness is not just important for NFL players, but fans too

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Table of contents

These insights come directly from the Global Consumer Survey Special "Sports & Fitness", a study that covers consumer attitudes and behavior in the sportswear market, as well as detailed survey results on the most popular individual and outdoor sports.

Design of the survey

  • Method: Online survey
  • Survey name: GCS Special Sports & Fitness
  • Region: China, Germany, United Kingdom, United States
  • Number of respondents: 1,000+ respondents per country
  • Age of respondents: 16 to 50 years old
  • Type of respondents: residential online population
  • Survey time period: September and October 2021

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