Marketing worldwide

Statistics report on marketing worldwide

Marketing worldwide

A compilation of the latest statistical information on the global marketing industry. It provides an overview of the sector before diving into details on how marketers worldwide do business. The study also addresses digital, social media, content, and data-driven marketing. It contains a spotlight chapter on the usage of artificial intelligence (AI) in marketing worldwide.

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Table of contents

Overview

8
  • Premium Statistic Advertising and marketing spending worldwide 2021-2024
  • Premium Statistic Value of M&A transactions in the media and marketing sectors worldwide 2018-2023
  • Premium Statistic Number of M&A transactions in the media and marketing sectors worldwide 2018-2023
  • Premium Statistic Number of M&A transactions in marketing services worldwide 2020-2023
  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2024
  • Premium Statistic Marketing budgets' share in North America & Europe 2017-2024, by segment
  • Premium Statistic Marketing budget distribution among DTC marketers worldwide, 2023, by medium type
  • Premium Statistic Marketers' confidence level in selected channels' ROI measurement worldwide 2022

Doing business

5
  • Premium Statistic Top trends marketers planned to leverage for the first time next year worldwide 2023
  • Premium Statistic Most important data to improve business results according to marketers worldwide 2023
  • Premium Statistic Areas where global marketers saw the greatest benefits of improving data quality 2023
  • Premium Statistic Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023
  • Premium Statistic Areas in which marketers used automation the most worldwide 2024

Social media

5
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Most important social media platforms for marketers worldwide 2024
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024

Content & data

7
  • Premium Statistic Companies with a content marketing strategy worldwide 2019-2022
  • Premium Statistic Leading metrics B2B marketers used to track content performance worldwide 2023
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
  • Premium Statistic Leading causes of data-related challenges for DTC marketers worldwide as of 2023
  • Premium Statistic Perceived accuracy of data used by DTC marketers worldwide as of 2023

Spotlight: artificial intelligence (AI) in global marketing

4
  • Premium Statistic Leading areas in which marketers used AI worldwide as of 2023
  • Premium Statistic Leading tasks executed with AI according to marketers worldwide 2023
  • Premium Statistic Top ways for using AI-assisted writing for marketing worldwide 2023
  • Premium Statistic Leading use cases for AI and automation according to marketers worldwide 2023
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FURTHER REPORTS

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