Hot Drinks in Sweden 2021

Topics of the survey

• Coffee
• Tea
• Cocoa
• Characteristics & demographics

• Method: Online survey
• Survey name: Special: Hot Drinks in Sweden
• Region: Sweden
• Number of respondents: 1034
• Age of respondents: 18-74 years old
• Type of respondents: residential online population
• Survey time period: 9th November to 11th November 2021

• Gender
• Age (basic)
• Annual household income (categorized)- Sweden

Coffee

• The following questions are about coffee: Which of these statements apply to you? (multiple)
• Recode based on "Coffee consumption by frequency - weekdays" and "Coffee consumption by frequency - weekend" (single)
• In your opinion, what goes with a cup of coffee? (multiple)
• Which kind of coffee do you drink regularly…? This includes all kinds of coffee, e.g., at home, on the go, at work, etc. (multiple)
• Which kind of coffee is your favorite kind of coffee? (single)
• At what time of the day do you usually drink drip coffee? (multiple)
• Where do you usually drink drip coffee? (multiple)
• Do you add anything to your drip coffee? (multiple)
• At what time of the day do you usually drink instant coffee? (multiple)
• Where do you usually drink instant coffee? (multiple)
• Do you add anything to your instant coffee? (multiple)
• At what time of the day do you usually drink espresso? (multiple)
• Where do you usually drink espresso? (multiple)
• Do you add anything to your espresso? (multiple)
• At what time of the day do you usually drink specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)? (multiple)
• Where do you usually drink specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)? (multiple)
• Do you add anything to your specialty coffee (e.g., cappuccino, caffè crema, latte macchiato)? (multiple)
• How many days a week do you drink coffee on weekdays (Mon-Fri)? (single)
• How many days a week do you drink coffee on the weekend? (single)
• How many cups of coffee do you personally drink on average per day at home during the week? (single)
• How many cups of coffee do you personally drink on average per day at home on the weekend? (single)
• When it comes to purchasing coffee, what is important to you? (multiple)
• Where do you buy your coffee (to prepare it at home)? (multiple)
• Which of the following (drip) coffee brands do you usually purchase for your household? (multiple)
• How much are you willing to pay for a 500g coffee beans package? (single)
• Which of these coffee makers do you have in your household? (multiple)
• What functions does your automatic coffee machine have? (multiple)
• From which brand is your automatic coffee machine (bean-to-cup coffee maker)? (multiple)
• How satisfied are you with the automatic coffee machine you have? (single)
• From which brand is your drip coffee maker? (multiple)
• What kind of capsules/pods do you use? (single)
• From which brand is your capsules single-serve coffee maker? (multiple)
• From which brand is your pods single-serve coffee maker? (multiple)
• How much are you willing to pay for a coffee maker that fits all your needs? (single)
• How often do you purchase a coffee to go? (single)
• What type of coffee do you usually order as coffee to go? (multiple)
• At which of these stores did you buy coffee in the past 3 months? (multiple)
• How much are you willing to pay for a small coffee to go (4 oz./100ml)? (single)
• Do you usually use your own coffee cup or a reusable cup when purchasing a coffee to go? (single)
• Regardless of whether you drink coffee or not: How is coffee usually prepared at your workplace/office? (multiple)
• How has your coffee consumption changed due to working from home? (single)

• Which of the following statements about tea apply to you? (multiple)
• Recode based on "Tea consumption by frequency - weekdays" and "Tea consumption by frequency - weekend" (single)
• In your opinion, what goes with a cup of tea? (multiple)
• How many days a week do you drink tea on weekdays (Mon-Fri)? (single)
• How many days a week do you drink tea on the weekend? (single)
• Which kind of tea do you drink? (multiple)
• At what time of the day do you usually drink tea? (multiple)
• Where do you usually drink tea? (multiple)
• Do you add anything to your tea? (multiple)
• When preparing tea at home, do you usually use tea bags or loose tea? (single)
• How many cups of tea do you personally drink on an average day during the week? (single)
• How many cups of tea do you personally drink on an average day on the weekend? (single)
• In general, how many cups of tea are usually prepared at your home on a typical day during the week? This includes all cups that are prepared for either you, your partner, and/or other housemates. (single)
• In general, how many cups of tea are usually prepared at your home on a typical day on the weekend? This includes all cups that are prepared for either you, your partner, and/or other housemates. (single)
• When it comes to purchasing tea, what is important to you? (multiple)
• Where do you buy your tea? (multiple)
• Which of the following tea brands do you usually purchase for your household? (multiple)

• Which of the following statements about cocoa apply to you? (multiple)
• Recode based on "Cocoa consumption by frequency - weekdays" and "Cocoa consumption by frequency - weekend" (single)
• How many days a week is cocoa / hot chocolate drunk in your household? (single)
• Do people in your household prefer to drink hot or cold cocoa / drinking chocolate? (single)
• At what time of the day do people usually drink cocoa / hot chocolate in your household? (multiple)
• What is usually added to the cocoa / hot chocolate? (multiple)
• How do people in your household usually prepare a cup of cocoa / hot chocolate? (multiple)
• How many cups of cocoa / hot chocolate are consumed in your household on an average day during the week? (single)
• How many cups of cocoa / hot chocolate are consumed in your household on an average day during the weekend? (single)
• When it comes to purchasing cocoa, what is important to you? (multiple)
• Where do you buy your cocoa? (multiple)
• Which of the following cocoa brands do you usually purchase for your household? (multiple)

• What is your gender? (single)
• How old are you? (single)
• How old are you? (single)
• How old are you (single)
• What is your marital status? (single)
• Do you consider yourself part of the LGBTQ+ community? (single)
• What is your gender identity? (single)
• Which of the following best describes you? (single)
• Which race / ethnicity best describes you? (single)
• Where do you currently live? (single)
• Recode based on "Region/state - Sweden" (single)
• Recode based on "Employment status (detailed)" (single)
• Which of the following categories best describes your current employment status? (single)
• Have you worked from home during the last 12 months due to COVID-19? (single)
• What is the highest level of education you have completed? (single)
• How much total combined money do all members of your household earn annually, before tax and contributions? (single)
• Recode based on "Annual household income - Sweden" (single)
• How many people – including yourself and all children – permanently live in your household? (single)
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not? (single)
• Typology based on "Household size" and "Children under 14 years of age in household" (single)
• Who do you currently live with? (multiple)
• Recoded based on: "Household members" and "Household size" (single)
• How big is the town you live in? (single)
• In what type of community do you live? (single)
• What is your current living situation (main residence)?
• Who is responsible for purchasing everyday goods for your household? (single)