Video live streaming services: Beyond LIVE followers in Korea

Selected insights on video live streaming services: Beyond LIVE users in Korea

• The current share of video live streaming site users using Beyond LIVE is fairly similar to Q2 of 2023
• Beyond LIVE is more popular among Millennials than other video live streaming services
• Compared to other video live streaming services, Beyond LIVE has a relatively high share of female followers
• 7% of Beyond LIVE followers have a technical or vocational education
• Traditions, safety, and security are relatively important to Beyond LIVE followers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used video game streaming services in Korea
• Gender
• Age
• Household size
• Community
• Age of consumers in Korea
• Share of consumers in Korea in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Korea live
• Communities in Korea where consumers live

• Agreement with statements in Korea
• Top 10 hobbies and interests of Bigo Live customers in Korea
• Agreement with statements on innovation by consumers in Korea
• Most important aspects of life for consumers in Korea

• Type of device consumers in Korea use regularly to access the internet
• Social media activities in Korea by type
• Type of media, consumers in Korea have been using in the past 4 weeks
• Top 10 places where Bigo Live customers in Korea have seen adverts in the past 4 weeks