Ride sharing: appTaxi users in Italy

Selected insights on ride sharing: appTaxi users in Italy

• appTaxi has a high share of users that are Millennials compared to the total online population
• Compared to other ride sharing services, appTaxi has a relatively high share of male users
• appTaxi has a smaller share of users with a low income than other ride sharing services
• appTaxi users are more likely to live in cities with over 1 million inhabitants than the average consumer
• Having a good time is more important to appTaxi users than to other ride sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors