Restaurant delivery: Smiley's users in Germany

Consumer Insights report

Restaurant delivery: Smiley's users in Germany

This report offers the reader a comprehensive overview of Smiley's users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Smiley's users in Germany (''brand users'') against German restaurant delivery users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: Smiley's users in Germany

  • The current share of restaurant delivery users using Smiley's is fairly similar to Q2 of 2021
  • Smiley's is more popular among Millennials than other restaurant delivery services
  • Smiley's is more popular among male restaurant delivery users than female restaurant delivery users
  • 34% of Smiley's users have a college degree
  • Making their own decisions is less important to Smiley's users than to other restaurant delivery users

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