Online dating: Ashley Madison users in India

Consumer Insights report

Online dating: Ashley Madison users in India

This report offers the reader a comprehensive overview of Ashley Madison users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ashley Madison users in India (''brand users'') against Indian online dating users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Ashley Madison users in India

  • Ashley Madison has a high share of users that are Millennials compared to the total online population
  • Ashley Madison has more male than female users
  • Ashley Madison has a larger share of users with a low income than other online dating services
  • 30% of Ashley Madison users live in large cities
  • Traditions, safety, and security are relatively important to Ashley Madison users

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