Online dating: Zoosk users in the United States

Consumer Insights report

Online dating: Zoosk users in the United States

This report offers the reader a comprehensive overview of Zoosk users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Zoosk users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Zoosk users in the United States

  • Zoosk is more popular among Generation X than other online dating services
  • 42% of Zoosk users have a college degree
  • Zoosk users are more likely to live in rural communities than online dating users in general
  • Snapchat is more popular among Zoosk users than the average online dating user

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