Mobile payment: Bancomat Pay users in Italy

Consumer Insights report

Mobile payment: Bancomat Pay users in Italy

This report offers the reader a comprehensive overview of Bancomat Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bancomat Pay users in Italy (''brand users'') against Italian mobile payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Bancomat Pay users in Italy

  • The share of mobile payment users using Bancomat Pay declined by 9 percentage points since Q1 of 2022
  • Bancomat Pay has a high share of users that are Millennials compared to the total online population
  • Bancomat Pay has more male than female users
  • A relatively high share of Bancomat Pay users have a college degree
  • Having a good time is less important to Bancomat Pay users than to other mobile payment users

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