Home insurance: Mutua Madrileña customers in Spain

Consumer Insights report

Home insurance: Mutua Madrileña customers in Spain

This report offers the reader a comprehensive overview of Mutua Madrileña customers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mutua Madrileña customers in Spain (''brand users'') against Spanish home insurance holders in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on home insurance: Mutua Madrileña customers in Spain

  • Like other home insurance brands, Mutua Madrileña has a high share of customers that are part of Generation X
  • 53% of Mutua Madrileña customers are female
  • Mutua Madrileña has a larger share of customers with a high income than other home insurance brands
  • Mutua Madrileña customers are more likely to live in cities with over 1 million inhabitants than home insurance holders in general
  • A happy relationship is more important to Mutua Madrileña customers than to other home insurance holders

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