Grocery delivery: HelloFresh users in France

Consumer Insights report

Grocery delivery: HelloFresh users in France

This report offers the reader a comprehensive overview of HelloFresh users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HelloFresh users in France (''brand users'') against French grocery delivery users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: HelloFresh users in France

  • HelloFresh is more popular among Generation Z than other grocery delivery services
  • HelloFresh is more popular among female grocery delivery users than male grocery delivery users
  • HelloFresh has a larger share of users with a high income than other grocery delivery services
  • HelloFresh users are more likely to live in medium-sized towns than grocery delivery users in general
  • Safety and security is more important to HelloFresh users than to other grocery delivery users

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