Digital video game shops: Uplay / Ubisoft Store / Ubisoft Connect shoppers in France

This report offers the reader a comprehensive overview of Uplay / Ubisoft Store / Ubisoft Connect shoppers in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Uplay / Ubisoft Store / Ubisoft Connect shoppers in France (''brand users'') against French digital video game buyers in general (''category users''), and the overall French onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Internet usage by device
• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used digital video game shops in France
• Gender
• Age
• Household size
• Community
• Age of consumers in France
• Share of consumers in France in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in France live
• Communities in France where consumers live

• Agreement with statements in France
• Top 10 hobbies and interests of Uplay / Ubisoft Store / Ubisoft Connect customers in France
• Agreement with statements on innovation by consumers in France
• Most important aspects of life for consumers in France

• Type of device consumers in France use regularly to access the internet
• Social media activities in France by type
• Type of media, consumers in France have been using in the past 4 weeks
• Top 10 places where Uplay / Ubisoft Store / Ubisoft Connect customers in France have seen adverts in the past 4 weeks