Digital music: iHeartRadio users in Canada

Consumer Insights report

Digital music: iHeartRadio users in Canada

This report offers the reader a comprehensive overview of iHeartRadio users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark iHeartRadio users in Canada (''brand users'') against Canadian digital music buyers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: iHeartRadio users in Canada

  • iHeartRadio has a high share of users that are Millennials compared to the total online population
  • Compared to other digital music services, iHeartRadio has a relatively high share of male users
  • iHeartRadio has a larger share of users with a medium household income than other digital music services
  • 39% of iHeartRadio users live in large cities
  • Success and career advancement are relatively important to iHeartRadio users

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