Daily newspapers: Financial Times readers in the United Kingdom

Consumer Insights report

Daily newspapers: Financial Times readers in the United Kingdom

This report offers the reader a comprehensive overview of Financial Times readers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Financial Times readers in the United Kingdom (''brand users'') against UK readers of daily newspapers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Financial Times readers in the United Kingdom

  • Financial Times is more popular among Millennials than other daily newspapers
  • Financial Times is more popular among male readers of daily newspapers than female readers of daily newspapers
  • Financial Times has a larger share of readers with a high income than other daily newspapers
  • Financial Times readers are more likely to live in cities and urban areas than readers of daily newspapers in general
  • Success and career advancement are relatively important to Financial Times readers

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