Daily newspapers: Liberation Army Daily readers in China

Consumer Insights report

Daily newspapers: Liberation Army Daily readers in China

This report offers the reader a comprehensive overview of Liberation Army Daily readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Liberation Army Daily readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Liberation Army Daily readers in China

  • Liberation Army Daily has a high share of readers that are part of Generation X compared to the total online population
  • 55% of Liberation Army Daily readers are male
  • Liberation Army Daily has a larger share of readers with a low income than other daily newspapers
  • Liberation Army Daily readers are more likely to live in large cities than readers of daily newspapers in general
  • A happy relationship is more important to Liberation Army Daily readers than to other readers of daily newspapers

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