Car sharing: Soda users in China

Selected insights on car sharing: Soda users in China

• Like other car sharing services, Soda has a high share of users that are Millennials
• 54% of Soda users are female
• Soda has a larger share of users with a medium household income than other car sharing services
• Soda users are more likely to live in megacities than the average consumer
• Learning new things is less important to Soda users than to other car sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors