Airlines: KLM Royal Dutch Airlines customers in Germany

Consumer Insights report

Airlines: KLM Royal Dutch Airlines customers in Germany

This report offers the reader a comprehensive overview of KLM Royal Dutch Airlines customers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KLM Royal Dutch Airlines customers in Germany (''brand users'') against German airline customers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: KLM Royal Dutch Airlines customers in Germany

  • The share of airline customers using KLM Royal Dutch Airlines declined by 4 percentage points since Q3 of 2021
  • KLM Royal Dutch Airlines is more popular among Millennials than other airlines
  • There is a fairly even split of male and female KLM Royal Dutch Airlines customers
  • A relatively high share of KLM Royal Dutch Airlines customers have a college degree
  • A happy relationship is less important to KLM Royal Dutch Airlines customers than to other airline customers

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