Car makes: Volvo drivers in Finland

Consumer Insights report

Car makes: Volvo drivers in Finland

This report offers the reader a comprehensive overview of Volvo drivers in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Volvo drivers in Finland (''brand users'') against Finnish car drivers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Volvo drivers in Finland

  • Volvo is more popular among Generation X than other car makes
  • There is a fairly even split of male and female Volvo drivers
  • Volvo has a larger share of drivers with a high income than other car makes
  • Volvo drivers are more likely to live in rural areas and towns than the average consumer
  • Safety and security is more important to Volvo drivers than to other car drivers

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