Car makes: Volkswagen drivers in Brazil

Consumer Insights report

Car makes: Volkswagen drivers in Brazil

This report offers the reader a comprehensive overview of Volkswagen drivers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Volkswagen drivers in Brazil (''brand users'') against Brazilian car drivers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car makes: Volkswagen drivers in Brazil

  • Volkswagen is more popular among Generation X than other car makes
  • There is a fairly even split of male and female Volkswagen drivers
  • Volkswagen has a larger share of drivers with a medium household income than other car makes
  • 37% of Volkswagen drivers live in large cities
  • An honest and respectable life is an important aspect of life for 63% of Volkswagen drivers

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