Car makes: Vauxhall drivers in the United Kingdom

Consumer Insights report

Car makes: Vauxhall drivers in the United Kingdom

This report offers the reader a comprehensive overview of Vauxhall drivers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Vauxhall drivers in the United Kingdom (''brand users'') against UK car drivers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Vauxhall drivers in the United Kingdom

  • Vauxhall is more popular among Generation X than other car makes
  • 54% of Vauxhall drivers are male
  • Vauxhall has a larger share of drivers with a medium household income than other car makes
  • Vauxhall drivers are more likely to live in rural areas and towns than car drivers in general
  • Being successful is less important to Vauxhall drivers than to other car drivers

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