Car makes: Toyota drivers in Brazil

Selected insights on car makes: Toyota drivers in Brazil

• Toyota is more popular among Millennials than other car makes
• Toyota is more popular among female car drivers than male car drivers
• Toyota has a larger share of drivers with a high income than other car makes
• Toyota drivers are more likely to live in megacities than car drivers in general
• Having a good time is less important to Toyota drivers than to other car drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors