Car makes: Toyota drivers in the United States

Consumer Insights report

Car makes: Toyota drivers in the United States

This report offers the reader a comprehensive overview of Toyota drivers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Toyota drivers in the United States (''brand users'') against U.S. car drivers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Toyota drivers in the United States

  • 34% of Toyota drivers are Millennials
  • There is a fairly even split of male and female Toyota drivers
  • Toyota has a larger share of drivers with a medium household income than other car makes
  • Car drivers in general and Toyota drivers specifically, live in similar type of communities
  • An honest and respectable life is an important aspect of life for 52% of Toyota drivers

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