Car makes: Opel drivers in Italy

Selected insights on car makes: Opel drivers in Italy

• Opel is more popular among Baby Boomers than other car makes
• There is a fairly even split of male and female Opel drivers
• Opel has a larger share of drivers with a low income than other car makes
• Opel drivers are more likely to live in small towns than car drivers in general
• Traditions, safety, and security are relatively important to Opel drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors