Car makes: Honda drivers in Canada

Consumer Insights report

Car makes: Honda drivers in Canada

This report offers the reader a comprehensive overview of Honda drivers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Honda drivers in Canada (''brand users'') against Canadian car drivers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Honda drivers in Canada

  • Honda is more popular among Generation Z than other car makes
  • 54% of Honda drivers are female
  • Compared to the average consumer, Honda drivers are less likely to have a low income
  • 38% of Honda drivers live in large cities
  • An honest and respectable life is an important aspect of life for 50% of Honda drivers

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