Car makes: Ford drivers in Brazil

Consumer Insights report

Car makes: Ford drivers in Brazil

This report offers the reader a comprehensive overview of Ford drivers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ford drivers in Brazil (''brand users'') against Brazilian car drivers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Ford drivers in Brazil

  • The age distribution of Ford drivers and car drivers overall is fairly similar
  • There is a fairly even split of male and female Ford drivers
  • Ford drivers have a similar income distribution as car drivers in general
  • Ford drivers are more likely to live in medium-sized towns than car drivers in general
  • An honest and respectable life is less important to Ford drivers than to other car drivers

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