Car makes: Ford drivers in the United States

Consumer Insights report

Car makes: Ford drivers in the United States

This report offers the reader a comprehensive overview of Ford drivers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ford drivers in the United States (''brand users'') against U.S. car drivers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Ford drivers in the United States

  • Ford is more popular among Baby Boomers than other car makes
  • There is a fairly even split of male and female Ford drivers
  • Ford has a larger share of drivers with a medium household income than other car makes
  • Ford drivers are more likely to live in rural areas and towns than car drivers in general
  • Being successful is less important to Ford drivers than to other car drivers

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