Car makes: Chrysler drivers in the United States

Consumer Insights report

Car makes: Chrysler drivers in the United States

This report offers the reader a comprehensive overview of Chrysler drivers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Chrysler drivers in the United States (''brand users'') against U.S. car drivers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Chrysler drivers in the United States

  • 29% of Chrysler drivers are part of Generation Z
  • 53% of Chrysler drivers are female
  • Chrysler has a larger share of drivers with a low income than other car makes
  • Chrysler drivers are more likely to live in small towns than car drivers in general
  • Learning new things is less important to Chrysler drivers than to other car drivers

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