Car makes: Chevrolet drivers in China

Consumer Insights report

Car makes: Chevrolet drivers in China

This report offers the reader a comprehensive overview of Chevrolet drivers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Chevrolet drivers in China (''brand users'') against Chinese car drivers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Chevrolet drivers in China

  • Chevrolet is more popular among Generation X than other car makes
  • 54% of Chevrolet drivers are male
  • Chevrolet has a larger share of drivers with a low income than other car makes
  • Chevrolet drivers are more likely to live in large cities than car drivers in general
  • Being successful is less important to Chevrolet drivers than to other car drivers

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