Car makes: BMW drivers in Spain

Consumer Insights report

Car makes: BMW drivers in Spain

This report offers the reader a comprehensive overview of BMW drivers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BMW drivers in Spain (''brand users'') against Spanish car drivers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car makes: BMW drivers in Spain

  • BMW is more popular among Generation Z than other car makes
  • BMW is more popular among male car drivers than female car drivers
  • BMW has a larger share of drivers with a high income than other car makes
  • BMW drivers are more likely to live in cities with over 1 million inhabitants than car drivers in general
  • Success and career advancement are relatively important to BMW drivers

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