Car makes: BMW drivers in Austria

Selected insights on car makes: BMW drivers in Austria

• BMW is more popular among Generation Z than other car makes
• BMW is more popular among male car drivers than female car drivers
• BMW has a smaller share of drivers with a medium household income than other car makes
• BMW drivers are more likely to live in large cities than car drivers in general
• Success and career advancement are relatively important to BMW drivers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors