Car makes: Audi drivers in Austria

Consumer Insights report

Car makes: Audi drivers in Austria

This report offers the reader a comprehensive overview of Audi drivers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Audi drivers in Austria (''brand users'') against Austrian car drivers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Audi drivers in Austria

  • Audi is more popular among Generation Z than other car makes
  • Audi is more popular among male car drivers than female car drivers
  • Audi has a larger share of drivers with a high income than other car makes
  • Audi drivers are more likely to live in medium-sized towns than car drivers in general
  • Success and career advancement are relatively important to Audi drivers

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