SVOD market in China

Statistics report on the subscription video-on-demand market in China

SVOD market in China

This report presents the most important data on the China's subscription video-on-demand (SVOD) market. The overview section concludes with a comparison of Chinese major video streaming platforms' content offerings and acceptance in various niches. Then, it provides comprehensive insights on the platform development and users of the four most prominent market players.

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Table of contents

Market overview

8
  • Premium Statistic Number of SVOD subscribers worldwide 2023, by country
  • Premium Statistic SVOD revenue worldwide 2029, by platform
  • Premium Statistic Average number of SVOD subscriptions per user worldwide 2024, by country
  • Premium Statistic Daily active users of OTT video services in China 2023
  • Premium Statistic Subscription rate of OTT video services in China 2019-2023
  • Premium Statistic Brand index of main video streaming platforms in China 2023
  • Premium Statistic Monthly active users of leading long-form video apps in China 2024
  • Premium Statistic Daily time spent on main video streaming platforms in China 2024

Market segments

9
  • Basic Statistic Content distribution of online video platforms in China 2023
  • Premium Statistic Number of new TV dramas on major VOD platforms in China 2023
  • Premium Statistic Popular types of TV series on streaming platforms in China 2023
  • Premium Statistic Number of new variety shows on major VOD platforms in China 2023
  • Premium Statistic Popular genres of variety shows on streaming platforms in China 2023
  • Premium Statistic Number of new online movies on major VOD platforms in China 2023
  • Premium Statistic Popular genres of movies on streaming platforms in China 2023
  • Premium Statistic Number of short dramas released on major video platforms in China 2023
  • Premium Statistic Popular themes of short TV dramas on streaming platforms in China 2023

iQIYI

6
  • Premium Statistic Chinese online video platform iQIYI's annual revenue 2015-2023
  • Premium Statistic Chinese online video platform iQIYI's annual revenue 2023, by segment
  • Premium Statistic Average ad revenue per brand advertiser of Chinese video platform iQIYI 2017-2023
  • Basic Statistic Share of exclusive video content on iQIYI in China 2023, by show type
  • Premium Statistic MAU of iQIYI's mobile app in China 2016-2021
  • Premium Statistic iQIYI's daily number of paid subscribers 2021-2023

Tencent Video (WeTV)

6
  • Premium Statistic Tencent's annual revenue 2013-2023
  • Premium Statistic Annual revenue of Tencent 2014-2023, by segment
  • Premium Statistic Biggest advertisers on Tencent Video pre-Spring Festival 2024
  • Basic Statistic Share of exclusive video content on Tencent Video in China 2023, by show type
  • Premium Statistic Tencent Video's paid subscribers 2018-2023
  • Premium Statistic Age distribution of active users on Tencent Video in China 2022

Mango TV

5
  • Premium Statistic Annual revenue of Mango TV 2018-2023
  • Premium Statistic Video streaming revenue of Mango TV 2023, by segment
  • Basic Statistic Share of exclusive video content on Mango TV in China 2023, by show type
  • Premium Statistic Number of paid subscribers on Mango TV 2018-2023
  • Premium Statistic Age distribution of active users on Mango TV in China 2022

Bilibili

5
  • Premium Statistic Bilibili's annual net revenue 2015-2023
  • Premium Statistic Bilibili's annual net revenue of 2017-2023, by segment
  • Basic Statistic Share of exclusive video content on Bilibili in China 2023, by show type
  • Premium Statistic Bilibili's average MAUs Q1 2020-Q1 2024
  • Premium Statistic Bilibili's average monthly paying users Q4 2018-Q4 2022
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