Live commerce

Statistics report on livestream commerce

Live commerce

This report presents insights and statistics on live commerce. Similar to home shopping TV channels, live streaming commerce offers a real-time interactive online shopping experience between brands, influencers, and consumers. The report provides an overview of this trend's global interest and prevalence, along with data of its uptake in China, the U.S., Europe, and Brazil in Latin America.

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Table of contents

Overview

5
  • Premium Statistic Social media users watching livestream shopping worldwide 2023
  • Premium Statistic Consumers having already purchased via live commerce 2023, by country
  • Premium Statistic Main social networks for purchases during live streaming events 2022
  • Premium Statistic Frequent live commerce users' annual spend worldwide 2022, by region
  • Premium Statistic Number of live commerce shows attended by frequent users worldwide 2022, by region

China

6
  • Premium Statistic Market value of live commerce in China 2019-2026
  • Premium Statistic Share of livestreaming e-commerce in online shopping China 2017-2023
  • Premium Statistic Livestreaming buyer number China 2023-2026
  • Premium Statistic Share of online shoppers using live commerce in China 2023
  • Premium Statistic GMV of live streaming shopping on Douyin in China 2018-2022
  • Premium Statistic GMV of live streaming shopping on Taobao in China 2017-2022

United States

6
  • Premium Statistic Live commerce sales in the U.S. 2022-2026
  • Premium Statistic Interest in livestream shopping in the U.S. 2023, by gender and age
  • Premium Statistic Age distribution of frequent live commerce shoppers in the U.S. 2022
  • Premium Statistic Most purchased categories via live commerce in the United States 2022
  • Premium Statistic Favorite platforms for livestream shopping in the U.S. 2022
  • Premium Statistic Fundraising amount of live commerce platforms in the U.S. 2022

Europe

10
  • Premium Statistic Main reasons for attending live commerce events in the UK 2023
  • Premium Statistic Top products to watch in live commerce events in the UK 2023
  • Premium Statistic Most used platforms for live shopping in the UK 2023
  • Premium Statistic Attitudes towards live commerce in France 2023
  • Premium Statistic Main products and services considered for live shopping in France 2023
  • Premium Statistic Most used platforms for live shopping sessions in France 2023
  • Premium Statistic Reasons and barriers to attend a live shopping session in Spain 2023
  • Premium Statistic Product categories online shoppers would purchase via live shopping in Spain 2023
  • Premium Statistic Reasons and barriers to attend a live shopping session in Italy 2023
  • Premium Statistic Product categories online shoppers would purchase via live shopping in Italy 2023

Latin America

6
  • Premium Statistic Attitudes towards live commerce in Brazil 2023
  • Premium Statistic Main features of live commerce in Brazil 2024
  • Premium Statistic Favorite products to follow via live commerce for Black Friday purchases Brazil 2024
  • Premium Statistic Most popular live commerce platforms in Brazil 2023
  • Premium Statistic Age distribution of frequent live commerce shoppers in Latin America 2022
  • Premium Statistic Most purchased categories via live commerce in Latin America 2022
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FURTHER REPORTS

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