Social commerce

Statistics report on social commerce

Social commerce

This report presents insights and statistics on social commerce. It starts with an overview of the market and key adoption figures. It includes data on leading social commerce companies and online purchase distribution across platforms. Additionally, the report details social media usage for discovery, inspiration, and consumer purchases globally.

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Table of contents

Overview

5
  • Premium Statistic Social commerce revenue worldwide 2018-2028
  • Premium Forecast Social commerce penetration rate worldwide 2018-2028
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024

Popular platforms

9
  • Premium Forecast Social commerce platforms generating the most revenue worldwide 2024
  • Premium Statistic Social networks most likely to be used to make online purchases globally 2024
  • Premium Statistic Leading social commerce platforms worldwide 2023, by country
  • Premium Statistic Most popular social media platforms for shopping worldwide 2023, by generation
  • Premium Statistic Social media offering the best social commerce experience worldwide 2024
  • Premium Statistic Social media accounts users followed and purchased from 2023, by generation
  • Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
  • Premium Statistic TikTok Shops distribution worldwide 2023, by country
  • Premium Statistic Countries with most WhatsApp Business app downloads 2024

Discovery and influence

9
  • Premium Statistic Main channels on which internet users discovered new brands and products 2023
  • Premium Statistic Main channels internet users used to search for more information on brands 2023
  • Premium Statistic Main social media activities as part of the shopping journey 2023, by gender
  • Premium Statistic Gen Z vs. overall shoppers discovering and buying on social media 2023
  • Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
  • Premium Statistic Trust in influencers' product and brand recommendations 2023, by generation
  • Premium Statistic User views on influencers promoting products and brands 2023, by generation
  • Premium Statistic Types of UGC most likely to motivate consumers to purchase a product 2023
  • Premium Statistic Top factors that shoppers looked for in UGC 2023

Shopping behavior

7
  • Premium Statistic Shoppers using social media for purchases worldwide 2023, by age group
  • Premium Statistic Consumers who bought directly on social media worldwide 2023, by generation
  • Premium Statistic Number of products purchased per person online vs. on social media 2023
  • Premium Statistic Main social commerce purchase categories worldwide 2023, by frequency
  • Premium Statistic Main drivers for increased social media purchases worldwide 2023
  • Premium Statistic Share of shoppers to influencers and celebrities worldwide 2023, by generation
  • Premium Statistic Main categories bought from influencers and celebrities worldwide 2023, by frequency
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FURTHER REPORTS

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