eCommerce in Bulgaria

ecommerceDB Country Report

eCommerce in Bulgaria

The eCommerce net sales of the top 100 Bulgarian online stores accounted for about US$660 million in 2021. Obuvki.bg heads the list of the top online stores by net sales in Bulgaria in 2021. Other large and prominent players on the Bulgarian market are e.g. technopolis.bg, hm.com, praktiker.bg and home-max.bg. The top 5 online stores in Bulgaria accounted for 23% of the net sales of the top 100 online stores in 2021. This report provides a comprehensive overview of the Bulgarian eCommerce market including market trends, and top store analyses.


What's included:

  • Bulgarian eCommerce market and trend analysis
  • Competitive landscape in Bulgaria with a detailed top store analysis

Table of contents

The ecommerceDB Country Report ”eCommerce in Bulgaria” provides a comprehensive overview of the state of the Bulgarian eCommerce market, and its top 100 online stores in 2021.

It depicts significant and comprehensive data about:

  • the Bulgarian eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the Bulgarian eCommerce market with key facts about the top players by Bulgarian net sales in 2021, profound category analyses, and a full list of the Bulgarian top 100 stores

The analysis in this report is based on exclusive data from ecommerceDB.com and the Statista Digital Market Outlook.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

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