Black Friday worldwide

Statistics report on Black Friday worldwide

Black Friday worldwide

This report presents statistics about the worldwide sales event, Black Friday. It provides an overview, with statistics on spending in key countries and worldwide consumer behavior. Then the focus narrows to regions where Black Friday is a significant retail event, namely North America, the United Kingdom, and Europe. These chapters explore how consumers intend to shop in the upcoming sales.

Table of contents

Black Friday overview

4
  • Premium Statistic Awareness of Black Friday worldwide 2024, by country
  • Premium Statistic Knowledge of Black Friday worldwide 2024, by age group
  • Premium Statistic Awareness of Cyber Monday worldwide 2024, by country
  • Premium Statistic Consumers planning to shop the November sales events worldwide 2024

North America

8
  • Premium Statistic U.S. consumers: participation by shopping event during Thanksgiving week 2020-2024
  • Premium Statistic U.S. consumers planning to shop on Thanksgiving weekend by day 2024
  • Premium Statistic Awareness channels in Black Friday and Cyber Monday by age group in the U.S. 2024
  • Premium Statistic Intention of U.S. consumers to shop in-store for Black Friday sales 2024
  • Premium Statistic Cyber Five online retail sales in the U.S. 2018-2024
  • Premium Statistic Spending event participation among members of Gen Z in the U.S. 2024
  • Basic Statistic Consumer shopping plans for deals Black Friday and Cyber Monday Canada 2020-2023
  • Premium Statistic Where consumers will do most of their holiday shopping in Canada 2024, by period

United Kingdom

7
  • Premium Statistic Black Friday knowledge in the UK in 2024
  • Premium Statistic Consumers' key purchase location criteria over Black Friday weekend in the UK in 2024
  • Premium Statistic Average planned spend for Black Friday sales in the UK 2024, by region
  • Basic Statistic Average planned spend for Black Friday sales in Great Britain 2024, by gender
  • Premium Statistic UK: average planned spend for Black Friday among Gen Z and Millennial consumers 2024
  • Premium Statistic Leading items shoppers plan to buy over Black Friday weekend in the UK 2024
  • Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2024

Europe

8
  • Premium Statistic Importance of sustainability during Black Friday shopping in selected countries 2023
  • Basic Statistic Average budget for Black Friday shopping in selected European countries 2024
  • Basic Statistic Share of consumers planning to shop on Black Friday in France 2024
  • Premium Statistic Expected spending during Black Friday and Cyber Monday in France 2024
  • Premium Statistic Average budget for Black Friday shopping in Italy 2022-2024
  • Premium Statistic Shopping intentions during Black Friday in Italy 2024, by product category
  • Premium Statistic Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Spain 2024
  • Premium Statistic Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2024

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