Washing machines: Beko owners in France

Selected insights on washing machines: Beko owners in France

• The age distribution of Beko owners and washing machine owners overall is fairly similar
• There is a fairly even split of male and female Beko owners
• Beko has a larger share of owners with a low income than other washing machine brands
• Beko owners are more likely to live in small towns than washing machine owners in general
• Having a good time is less important to Beko owners than to other washing machine owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors