Tablets: Multilaser owners in Brazil

Consumer Insights report

Tablets: Multilaser owners in Brazil

This report offers the reader a comprehensive overview of Multilaser owners in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Multilaser owners in Brazil (''brand users'') against Brazilian tablet owners in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on tablets: Multilaser owners in Brazil

  • 41% of Multilaser owners are Millennials
  • There is a fairly even split of male and female Multilaser owners
  • Multilaser has a larger share of owners with a medium household income than other tablet brands
  • Multilaser owners are more likely to live in large cities than tablet owners in general
  • Career advancement is less important to Multilaser owners than to other tablet owners

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